Jon Payne (.net)

I’ve just completed a white paper in collaboration with Scott Johnson of Rock Creek Creative. Scott and his team actually wrote the bulk of the paper, while I did some editing, revisions and made some suggestions for additions. The white paper is titled “Increasing Website ROI Through Search Engine Optimization (SEO)“. That [...]

A couple of weeks ago I was asked to speak to an class of MBA students on the topic of search engines and leveraging search engines as a marketing tool. This invitation provided me with a bit of impetus to create a simple presentation (PowerPoint – keeping it simple here…) to help structure my [...]